As 2022 approaches, it’s a good time to reflect on your corporate social responsibility program and how you can streamline processes and grow your impact for the new year. There are plenty of ways you can make your CSR program more effective—keep reading for a few New Year’s resolutions for your CSR program.
Create a strong funding goal for the new year.
Give some thought to your funding goals for the coming year. You’ll want to answer some questions about your CSR program in 2022:
Setting your goals high as you enter the new year is a good way to stretch your team and your company when it comes to your CSR program. Think about how your corporate giving has worked well in 2021 and the areas it has opportunities yet to grow. Now is a great time to dive deeply into some of the reports from the last year to see your overall impact as well as areas that you didn’t achieve your previous goals. By looking at the big picture, you can have a better idea of where to focus your CSR efforts for 2022.
If those reports were hard to gather or caused a lot of additional work, that’s an area you may be able to save time and build more efficiency in the coming year—which is why thinking through your processes and software solutions is a great way to spend the beginning of the new year.
Streamline your processes with automation and better software.
One of the easiest wins for your CSR program in the new year is using software to automate some of your tasks. Spending a lot of time doing administrative tasks wastes your team’s workday and doesn’t add anything to the impact of your CSR program. Instead, find corporate giving software that streamlines your CSR processes. Tools like DonationXchange can automate approvals, route applications to the right party, and even pay out grants and sponsorships for you.
Manage all aspects of your CSR program in one place with an employee giving portal, application forms, automated workflows, and even email outreach capabilities—saving your staff time so you can focus on what’s most important. One easy New Year’s resolution is to make life easier for your team while expanding your impact!
Make it easy to apply.
In addition to making it easier for your team, make it easier for your nonprofit partners to apply for grants and sponsorships! Customized forms with pre-approval quizzes can gather all the information you need, reduce the back and forth to get more updates, and make sure that nonprofits don’t waste their time applying if they aren’t the right fit. Tools like DonationXchange allow you to embed customized, branded application forms right in your website that automatically integrate with a corporate giving management software.
Make sure your application process is simple and applies to all of your nonprofit partners well. If next steps are clear, your partners will appreciate having a streamlined and well-thought-out process for their applications.
Invest in your partnerships.
Another resolution for your CSR program in the new year should be taking a good look at the ways you do partner with the nonprofits you support. Think about some ways you can grow those partnerships and build deeper relationships. Maybe that’s adding an opportunity for your nonprofit partners to do a lunch and learn for your employees or doing an in-kind donation drive regularly for much-needed items. Your company could even schedule a volunteer day with some of your teams.
By investing in your nonprofit partnerships, you’ll grow better relationships and more significant connections between your team and the causes you care about—boosting employee engagement as well as the impact of your CSR program overall. Consider reaching out to the nonprofits directly to learn what kind of help they could make use of, and involve your employees in implementing new connections and initiatives.
Expand your definition of corporate social responsibility.
What are some ways that your company could further invest in its relationship with the community? Maybe there are some easy ways you could be more sustainable, connect better with your community, or avoid frustrating the people you interact with regularly. Take some time to brainstorm easy wins that you could undertake—some of them may even be cost-saving as well.
Implementing things like programs to reduce energy waste, promote recycling, and establish more sustainable supply lines can go a long way to showing that your company’s commitment to CSR is more than skin deep. Make a New Year’s resolution to reevaluate the status quo and find more ways to implement your company’s dedication to giving back. You can even involve your employees in the brainstorming—try sending out a survey or asking managers to gather feedback from employees on ideas they have to give back further as a company. You’d be surprised by who may have some creative ideas that wouldn’t necessarily have occurred to your team.
When doing this, it’s important to make sure everyone on the team understands why your company is investing in CSR. In the new year, remind everyone that CSR is about being a good neighbor, about proactively building a good relationship with your community and your customers, and showing your employees that the work they do is having a positive impact on the world. Driving these key messages home with your team members will go a long way towards getting people to buy in to any new initiatives you start up, in addition to the ones you already have.
Setting Ambitious New Year’s Resolutions for Your CSR Program
Help your CSR program have an even bigger impact in the new year by taking some time to streamline, strategize, and think towards the future. The proactive effort you put in to your corporate giving strategy now will pay off in the long run.
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