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The Twelve Signs of The Golden Age of Giving

We’re at the cusp of a new era—a Golden Age of Giving. Corporate Social Responsibility (CSR) has quickly become a top corporate priority, serving as an avenue to create impact across local and global communities, and as a means to increase competitive advantage and growth. Read about the Twelve Signs of the golden Age of Giving to learn about the opportunities in this shift towards a greater, more global good. Continue Reading …

CSR: The New Competitive Advantage

In addition to expecting quality products and services, 94 percent of consumers want companies to engage in best business practices and make a positive impact on society, according to the 2011 Cone/Echo Global CR Opportunity Study. From environmental sustainability to reducing poverty, consumers want corporations to address critical issues and reinvest resources for a better world. Continue Reading …

May I Have Your Attention, Please

Forty six percent of corporate giving is done with cash gifts according to the recent CECP survey 2011 Giving In Numbers. However, with more companies participating in philanthropy, CSR leaders must develop eye-catching and original programs in order to stand out from the crowd. Timberland partnered with Ringo Starr on the “Canvas that Cares” eco-footwear contest, while Groupon employed its daily deal platform for the Feeding America Grassroots campaign. Continue Reading …

Make a Greater Impact with Corporate Foundations

As companies recognize the diverse benefits of expanding CSR initiatives, they increasingly allocate resources to the creation of their own independent 501(c)(3) entities to handle philanthropic tasks which exceed the capacity of a single internal department. Through their foundations, corporations take charitable efforts into their own hands and become champions of their own causes. Continue Reading …

Everyone is Getting Involved: Engage Employees to Create a Better Culture

A corporation's identity is not only defined by its business practices, but also by the conduct of its employees. Good people are at the heart of every good corporation, and smart executives recognize that each dedicated member of their workforce is a brand ambassador. CSR is expanding to include creative programs designed to engage employees in the company as a whole. Corporate gift matching, community service days, and student mentoring programs strengthen an internal sense of community and build employee loyalty, all while contributing to the greater good at the core of CSR initiatives. Continue Reading …

Revitalizing Brands, Customer Interest, and Market Value

Throughout 2012 DonationXchange will celebrate the growth and evolution of Corporate Social Responsibility (CSR). We will highlight modern and innovative initiatives that connect companies and brands to the communities and causes which they support. The first article of the year examines how CSR is evolving into a comprehensive business strategy that helps companies grow, leverage impact, and stay relevant as business conditions shift. Continue Reading …